What Is Gainstorming?
Gainstorming is a four-phase creative thinking model that helps individuals maximize their creative thinking, and helps groups experience consistent, high performance collaboration in their meetings and brainstorming sessions.
Why Was It Invented?
Excited by a challenge in 2010 to "find the perfect solution to an everyday problem," Gainstorming founder, Yvonne Wilcox, set out on a journey to discover a technique that could harness the power of collective intelligence. When a group of people come together to think, solve problems, and create, it should be the most extraordinary and efficient use of their time. Gainstorming is the result of five years of research and field testing towards this aim.
How Does It Work?
If you've ever been part of a group that meets to think and/or create together, you will have had experiences that range from okay, to great, to extraordinary (or even, unfortunately, to dysfunctional). The creation of the Gainstorming model began with studying what it was that caused this range of outcomes, and whether it would be possible to create an environment that ensured an extraordinary outcome at EVERY single event. The result is a whiteboard/digital screen process that causes an individual or group to very quickly gain powerful, unified focus - the key to extraordinary collaboration and insights.
Who Can Use The Gainstorming Model?
Throughout its five years in research, Gainstorming was tested with a wide range of individuals and groups, from the naturally creative, to the extraordinarily brilliant, to people who wouldn't even consider themselves as 'creative.' The model has proven to work for anyone who has the desire to engage with it. Gainstorming is not 'mystical' or 'magical,' it simply engages the brain in a way that powerfully excites curiosity, and then conversationally facilitates practical, solutionary thinking.
WHY Would I Use GAINSTORMING?
Gainstorming can be used at any time you need to think about something – so you can either continue to just think about things the way you always do, or you can put yourself into a Gainstorming zone and fast-track your insights toward a spectacular "Aha!" moment. For a group that needs to collaborate to solve a problem or create something new, a Gainstorming session guarantees that every moment the group spends together will be insightful, powerfully productive, and culminate with inspired ideas and actions.
How Long Does It Take?
Depending on the outcome you need you can do it in 10 minutes, 30 minutes, an hour, 90 minutes, or even up to three hours. The ultimate key to its success is that it immediately elevates your brain to a unique and collaborative thinking space.
Who Is Yvonne Wilcox?
At the start of the Gainstorming journey in 2010, Yvonne had spent 23 years working in the fields of visual communication, product development, and marketing – in Australia, USA, and the UK. The desire to find a technique for consistent, high performance collaboration was born after holding a 10-year position as in-house Creative Director for a US-based international multimedia training company, working with a diverse set of teams and individuals. Yvonne is originally from Australia, and now lives in Southwestern Colorado with her husband and their daughter.
How Do I Start Gainstorming?
Right now, you can start to use the Gainstorming model through live facilitation sessions directly with its founder, Yvonne Wilcox. For organizations seeking to adopt a Gainstorming culture, on-site training ranges from two-day workshops to 12-week tailored adoption programs. A remote-learning curriculum is currently in production to provide online training for those seeking official certification (due for release in late 2017).