A Gainstormer is a caring, big-hearted Coach or Consultant skilled at facilitating Gainstorming to help their Clients Gain Creative Focus.
A Gainstormee is a driven individual or team turning their goal, idea, or vision into an inspired project by Gaining Creative Focus.
Gainstorming is a unique 7-step visual template and question sequence designed to capture the essence and heart of a project, so you can:
Get focused, get creative—and get going
Create a project one-pager that goes way beyond boring boxes & lists
Capture the keys you need to fuel inspired action
After two decades working in design and product development, Gainstorming founder, Yvonne Wilcox, became obsessed with one thing: “Why, over that 20-year career, were some team meetings full of inspiration, ideas and action—and other meetings dull, boring, or deflating?”
Yvonne had helped many other clients develop creative systems and products to solve problems, so why not spend time solving this one? Many years of tinkering and testing later... Gainstorming was born. (Turns out the best solution for bad meetings is also the best way to create a vision blueprint.)
Project owners bring the Drive — Gainstorming creates the Compass.
From Transformation Coach to Board Game Creator, Vivienne used a Gainstorm to create the blueprint for her three-year journey from game idea to production.
From Web Designer to Restaurateur / Entrepreneur, Mimi’s first Gainstorm revealed her passion for food and sparked a five-year journey to opening her dream restaurant.
From Nonprofit President to full-time Artist, Ursala’s first Gainstorm was to create time for pursuing her weaving art, which led to award-winning masterpieces and exhibits.
As a coach and leadership mentor, Sjoukje brought Gainstorming into her work to kickoff team projects and help colleagues design and pursue their professional goals.
Gainstorming is great for turning goals into plans... Pain-Gainstorming is a great way to turn problems into goals and accelerate a path toward solutions and inspired action.
A Gainstorm session like any other, but with a surprising win moment: “We didn’t argue...” This invited a creative strategy that lasted way beyond their move and became a lifestyle.
The Gainstorming journey began in 2010, was officially named in 2012, and trademarked in 2015. The method was developed in personal, professional and individual/team settings to ensure repeatable results.
Thank you to everyone who participated in this experiment—from fellow obsessed project creator Gainstormees to those who love facilitating and were destined to become Gainstormers...
You took something that was very complex and so succinctly provided clarity, eliminated confusion and frustration along with eliminating all the torture of endless and long boring meetings. Truly amazing!
Having Gainstorming drive our development meetings saves us time and gets us where we need to go FAST! Perfect for strategic and development meetings to prevent you from spinning your wheels.
I can’t believe you got all of that out of us in just 10 minutes, we’ve been working on this for months! That was incredible.
Private Gainstorming Facilitator Trainings and Personal Gainstorm Sessions available:
Add Gainstorming and Pain-Gainstorming facilitation skills to your professional toolbox.
Book a Gainstorm session to instantly Gain Creative Focus and kickstart your projects.
©2025 Gainstorming® is a registered trademark owned by Yvonne Wilcox. All Rights Reserved.